The world of scholarly publishing has experienced a whirlwind of change with the advent and phenomenal growth of Open Access journal publishing.  Academic scholars must now take into account a number of issues when preparing research for publication. A particular journal’s impact and the level of prestige it holds in one’s discipline, as well as the rigorousness of its peer review process, must be considered as these can impact the scholar’s career via the tenure and promotion process.  This article reviews the rapidly changing landscape of publishing and provides information for scholars on trends in Open Access journal publishing. The author addresses a variety of issues of concern to academic scholars including various peer review processes employed by electronic journals, emerging impact factor algorithms, and changing attitudes towards electronic publishing on the part of university administration, tenure and promotion reviews, as well as scholars themselves.